Channel pricing tools that help restore profitable growth.

Margin Velocity Planner ™ (MVP) pricing and profitability tools help you build viable route-to-market growth plans for your CPG brand.

Set Revenue Growth Pathways

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  • Chart the viable Net Revenue growth trajectory that is needed to scale.

  • Set realistic, achievable velocity-based growth targets.

  • Build a pragmatic velocity -based distribution and account growth plan.

Establish the Unit Economics

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  • Estimate various trade marketing and direct selling expense categories.

  • Build the Unit Economics for any price-point using a bottom-up approach.

  • Measure Gross Margin & Sales Contribution metrics and percentages correctly.

Analyze Price Points at Retail

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  • Establish the wholesale case price and margin impact for different price-points..

  • Use the Pricing Matrix to negotiate with distributors and retailers.

  • Highlight the impact of distributor and retailer margins on the brand’s viability.

Estimate Trade Marketing Expenses

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  • Build an appropriate Trade Marketing Expense mix for the brand.

  • Compare the impact of different Trade Marketing expense strategies.

  • Discuss the level of support with distributors and retailers.

Determine Viable COGS Ranges

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  • Determine the COGS or range of COGS needed to achieve your target Gross Margin.

  • Analyze the impact of COGS on the Unit Economics of the brand.

  • Estimate competitor pricing and margin economics.

Build a Multi-year Financial plan

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  • Project a 36-month financial forecast to estimate growth and investment potential.

  • Determine EBITDA breakeven volumes and time frames.

  • Plan debt and equity financing timing by estimating working capital and cashflow needs.

Restore Route-to-Market Profitability

Enhance your channel pricing and profitability strategy with our 4-6 month capability-building program, designed specifically for marketing, sales, and finance teams.

Minimize the risk of CPG brand/SKU growth failure or new account rejection by utilizing tools that help you build pricing and growth plans that are based on:

  1. A sound analyses of price-points, margins and bottom-up unit economics.

  2. Realistic and rational velocity and distribution expansion plans.

  3. Sales growth trajectories that can support sustainable and fundable profit growth.

Various growth and profitability scenarios can be simulated with the suite of Margin Velocity Planner ™ tools. This capability allows you to frame and discuss pragmatic and credible trade-off options with your team, retailers, distributors and investors.

Book an Exploratory Discussion

Schedule a free 20-minute session with Manoli to discover how Margin Velocity Planner™ can empower your emerging CPG brand. Learn how our tools and programs can help your team create credible, velocity-driven growth plans and financial route-to-market strategies tailored to your brand's success.

Scaling Profitably: Key Elements and Challenges for Emerging CPG Brands in 2025 and 2026

Pressing Challenges Facing Emerging CPG Brands in 2025-2026

The path to profitability and funding for emerging CPG brands is facing significant challenges due to three key factors:

  1. Persistent pricing resistance and volume challenges as financially strained shoppers adjust their purchasing and consumption habits.

  2. Constrained shelf availability and intense marketing spend competition from larger players in the battle to capture and fragmented consumer attention.

  3. Escalating tariff and inflation-related cost pressures, compounded by limited operational and distribution scale.

Recognizing limitations, weighing trade-offs, and uncovering impactful route-to-market growth opportunities are crucial for success.

Essential Elements to Build a Scalable Path to Profitability

  1. Steady and meaningful mainstream adoption of the brand and the product's functional attributes within an existing or new category.

  2. Strong brand-pack and route-to-market unit economics that drive pricing, volume, and profitability growth, with realistic potential for achievement over time.

  3. Adequate and reliable stream of prudent funding to enable capital efficient investments in brand building and pipeline inventory.

  4. Unwavering grit and resilience to navigate competitive market fluctuations.