How it Started
Margin Velocity Planner ™ encompasses a suite of tools and approaches that were developed as decision-support mechanisms to use with my own food technology company and with my own CPG clients.
The tools and approaches have been indispensable in:
Making informed decisions about pricing, price promotion strategy and margin structures.
Building credible velocity -based growth and financial plans that are being used with advisors, go-to-market partners and potential investors.
Margin Velocity Planner (MVP)
Margin Velocity Planner™ represents the culmination of an evolutionary journey that has spanned over twenty years of advisory work with emerging CPG brands and within large CPG corporates.
The tools and approaches are being continuously updated and enhanced as client use cases expose new needs and features.
Margin Velocity Accounting (MVA)™
Margin Velocity Planner (MVP)™ is primarily geared to help emerging CPG brands or growth brands and SKUs in larger companies. For more established brands, Margin Velocity Accounting (MVA)™ can is used as an advanced analytics decision-support tool and supports the inclusion of syndicated data.
Margin Velocity Accounting (MVA) ™ unmasks the extent to which gross profit and sales contribution have been directly impacted by pricing power, distribution expansion, velocity momentum and cost efficiency.
For more information: See Margin Velocity Accounting (MVA)™
CPG Growth Academy is an online course and content delivery platform that contains modules, mini-lessons and tools to help participants confidently build viable route-to-market pricing, velocity and distribution plans.
The courses and modules form an integral part of the 4-to-6 month Margin Velocity Planner (MVP)™ programs. Some of the modules and mini-lessons are also offered on a stand-alone basis.
For more information: See CPG Growth Academy Courses™
