How it Started
The Margin Velocity Planner™ is a comprehensive set of tools and strategies I originally developed to support decision-making within my own food technology company and for my CPG clients.
These tools have proven invaluable for:
Crafting informed strategies around pricing, promotional plans, and margin structures.
Developing credible, velocity-driven growth and financial plans that are effectively utilized by advisors, go-to-market partners, and potential investors.
By leveraging these approaches, businesses can make smarter decisions and build stronger foundations for sustainable growth.
Margin Velocity Planner (MVP)™
Margin Velocity Planner™ is the result of over two decades of advisory experience, shaped by working with both emerging CPG brands and major CPG corporations.
This innovative tool continues to evolve, with ongoing updates and enhancements driven by real-world client use cases, uncovering new needs and opportunities for improvement.
Margin Velocity Accounting (MVA)™
The Margin Velocity Planner (MVP)™ is designed specifically to support emerging CPG brands or growing SKUs within larger companies. For more established brands, Margin Velocity Accounting (MVA)™ serves as an advanced analytics tool, offering robust decision-making support that is used in conjunction with syndicated data.
Margin Velocity Accounting (MVA) ™ unmasks the extent to which gross profit and sales contribution have been directly impacted by pricing power, distribution expansion, velocity momentum and cost efficiency.
For more information: See Margin Velocity Accounting (MVA)™
The CPG Growth Academy is an online learning platform designed to equip participants with the tools, mini-lessons, and modules they need to confidently develop effective route-to-market strategies. It focuses on building comprehensive pricing, velocity, and distribution plans that drive success.
These courses are a core component of the 4-to-6 month Margin Velocity Planner (MVP)™ programs, offering a structured approach to achieving business goals. Many modules and mini-lessons are also available as stand-alone options for added flexibility.
For more information, visit: CPG Growth Academy Courses™
CPG Growth Academy™
